Your salon could have the most talented staff and best products but if customers don't know about you, you won't make any money. Getting the word out is important to your success, offering promotions and encouraging satisfied customers to come back.

 

The first step in advertising your salon is to develop your brand. So think about the type of salon, the style of salon furniture required, treatments you are offering, the location of the salon and the clients you would like to attract e.g. trendy or traditional. Then sit with a designer and start to work on your name, logo, colour schemes and signage etc.

Once you have developed your branding, this will feed into developing your website. This is often the first contact your client will have with your salon, therefore it is important the website creates the correct first impression. Create the same look and feel as the clients will experience when they visit your salon, e.g. trendy hairdressing salon will have modern looking hairdressing chairs and furniture. 

It is not enough to just have your website in place, you need to promote it, design your website with optimization in mind, connect to the social media sites e.g. facebook, twitter and update regularly. Create monthly or quarterly E-letters to keep in contact with your market and tell them about new treatments you are now offering e.g. nail treatments.

Determine your media budget and think about the potential return of investment before making a decision on using the different medias e.g. newspapers, leaflets, business cards etc. to get your brand out there. 

Beauty salons rely heavily on word-of-mouth advertising. Train employees how to build clientele through referrals and client relationships. Consider giving a discount or upgrade on their next visit to clients who refer a friend.

Come up with a catchy slogan that can be printed on employee business cards, uniforms and staff e-mail signatures.

Where possible make a guarantee, if you believe in your products and services enough to guarantee satisfaction, new clients will be more likely to take a chance and try out your salon. 

Make new and existing clients an offer, give people a reason to try your salon or return. Maybe a free or discounted product or treatment e.g. wax x1 area and receive a discount on a second area. Think of something inexpensive, but effective at enticing possible clients.


Browse our website and view the full range of salon essentials today. Trade customers are welcome to register for an account at www.beauty4less.co.uk or alternatively call on 0845 862 1545 or email customerservice@beautyforless.co.uk.