Your salon is a business, not just a hobby, so to ensure success you need to actively promote your salon. Making your business a success has to do with more than just your abilities and the services that you sell. You also have to pay close attention to the business side of things. Here are a few ways to advertise your salon:


  • While more and more people are going online as their main source of information, there is still a large audience for the print media as well. Speak to your local newspaper and arrange an editorial focusing on your unique selling points, e.g. specialist area such as spray tanning, this maybe tied up with an advertising campaign, but can be a really effective.
  • Work with local businesses that have a similar client database to you and a similar look and feel e.g. both modern hairdressing and beauty salons. Think about exchanging leaflets, business cards, adding a link to each others websites, facebooks etc. and e-newsletters, exchange vouchers to be placed by the till and given to each client. Join local chamber of commerce to meet other local business owners.
  • Have an attractive, well maintained and professional website and invest time and money to work your way up the listings.
  • Buy a pack of well presented business cards and leave them everywhere that you go. Someone is far more likely to remember you if they have met you and have a reminder in their handbag. 
  • Get some leaflets printed and hire people to hand them out, at local businesses and potential customers on the street. Even if this does not generate many direct leads, this will get your name out there, nclude an offer e.g. free mini pedicure when booing a manicure
  • Give a special gift card to each of your clients for a unique discount on their next visit. This creates the appearance of value, which the client then feels obligated to redeem at some point.
  • When you have a happy client in your salon, give her a coupon for a discount if she returns with a friend. Providing incentive for existing clients to promote your services is one way to expand your client base at little cost to you, recommendations are one of the best ways to get new customers.
  • Keep an eye out for local events and donate a free treatment for the raffle or auction. This not only advertises your business but you could gain a potential customer.
  • Facebook and other social networking sites offer pay-per-click advertising that will display next to the profiles of those who fit your target market. You will only pay if an interested party actually clicks on your ad and goes to your website, so this can be an effective means of promoting your business offer a treatment e.g. discounted spray tan for party season.
  • Radio advertising can be costly but has a far reach, since thousands of people will hear your ad when it airs.
  • To get out your salon's name and brand, give staff t-shirts with the company logo and encourage them to wear the t-shirts around town. If the t-shirts are particularly stylish you can sell them in the salon for a nominal cost, or give them away to first-time clients. Practical items that people will keep and use, such as nail files, are other options for merchandise to brand and sell. 
  • Create a regular e-newsletter with an offer e.g. treatment of the month etc. to be emailed to your client database.
  • Great shop signage, do not set up an invisible salon, be sure people know what you are and what you offer.
  • Choose a salon software product which allows you to capture client/treatment details etc. choosing and collating the correct information will also enable you to contact clients with discounts, offers, introduce new treatments e.g. facial offer to nail clients etc.


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