Today’s blog looks at 10 ways in which a salon owner can bring further business into their salon.

With just a bit of time and small financial investment you can really promote and grow your salon, here are a few of the key areas to be considered: 

1.     Make use of friends and family to attract new clients into your salon by offering discounts etc.

2.     Use local businesses to attract new clients into your salon by offering discounts to their employees and ask about advertising on their intranet if possible etc.

3.     First impressions are everything, so have stylish professional equipment, for example nail stations in your reception and in your beauty rooms. Have an attractive, well maintained and professional website and invest time and money to work your way up the listings.

4.     Choose a salon software product which allows you to capture client/treatment details etc. choosing and collating the correct information will also enable you to contact clients with discounts, offers, and introduce new treatments e.g. offer nail treatments to facial clients etc.

5.     Work with local businesses that have a similar client database to you e.g. hair and beauty salons. Think about exchanging leaflets, adding a link to each other’s websites, facebooks etc. and e-newsletters, exchange vouchers to be placed by the till and given to each client.

6.     Advertise and tempt new clients with an offer e.g. Spray tan for the party season for all new clients decide on your budget and make use of leaflets, posters, website, social media, text/email shots, radio, magazines etc. news letters, offers and useful articles.

8.     Deliver an excellent service to ensure clients leave happy and tell their friends and family, word and mouth recommendations, discount for a referral can also work e.g. refer 5 friends and receive a free treatment.

9.     Create a regular e-newsletter with an offer e.g. treatment of the month etc. to be emailed to your client database.

10.  Great shop signage, do not set up an invisible salon, be sure people know what you are and what you offer.


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