We’ve long known the ways massage can help with health problems. Muscle knots (or ‘trigger points’) are a confusing source of pain found to respond uniquely well to physical therapy, while Swedish and Deep massage can help to improve the immune system, reduce depression and anxiety, and stimulate muscle recovery and growth through certain proteins.

Yet massage is clearly much more than that. It’s everywhere around us now, and is widely recognised as a glamorous and luxurious activity. Just look to the media for examples of how massage is being presented to the public as an aspirational way to spend the day.

It’s long been a staple of institutions like Desperate Housewives to show their characters engaged in luxurious situations as a sign of wealth and prosperity. They’ve been known to head to a spa or hire home masseuses, often having social massages while they discuss the plot and gossip around them.

Massage is taking the leap to reality TV as well. Some of you may recall an episode of Made in Chelsea featuring a day trip to a London spa, where many of the starts participated in extensive massage and beauty treatments. Within the show, being able to visit a massage parlour was treated as the epitome of glamour and wealth, even if the stars themselves aren’t exactly perceived that way.

The massage industry is huge, and with good reason. It’s both healthy and enjoyable. With the media promoting the practice so strongly to the public, it stands to say that the industry will just continue to grow.