In this weeks blogs, we shall be focusing on everything to do with a salon business. From what to consider if you wish to set up your own salon business, how to bring business into your salon and also the most important equipment required to run a salong business.

This first blog discusses the important aspects anyone looking to start up their own salon business should consider, as well a some key elements to running the business once it has been started. 

·       Where are you going to set up your business? - Are you setting up a high street salon will you be based at home?. The footfall will be reflected in the cost of rent and rates.

·       Choose the right building - Ensure the lay out is suitable for the services you plan to offer; any major works will increase your initial investment.

·       Equipment - purchase all the necessary equipment to carry out your chosen services. If it is a hairdressing salon, your biggest purchase is likely to be hairdressing chairs, a beauty salon will be the beauty couches and a nail salon will be the nail stations.

·       Decide what services you will offer - Look at your competitors and try to find a unique selling point e.g. spray tans, manicures, beauty treatments etc. 

·       Upselling - Be aware that selling professional products during your treatments can increase your profitability, but will also need to be displayed and to hand on trolleys etc. in the treatment room or reception areas.

·       Pricing Services - whilst keeping your prices competitive, remember you are in business to make profit. Work out the realistic cost for each service offered and overheads for having the salon.

·       Marketing and Advertising - Determine your advertising budget, whether this includes advertising in local newspaper, radio, directories or leaflet drops. Today an online presence is compulsory and social media can be really effective. Be aware of your reputation as word-of-mouth is the best form of advertising.

·       Software - As your client base grows you will need to document treatments carried out. This is where the computers becomes invaluable assets for your business. Collating email addresses, keeping records etc. is essential to promoting new services to clients e.g. a facial to a nail client. This advertising is invaluable and low cost once the platform is in place.

·       Staff - Choosing the right staff is key to the success of your salon. Be sure to interview and check any beauty therapist, hairdresser or nail technician thoroughly, by reviewing their C.V, check references and carry out a trade test where possible.


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